Platform & capital · NA only
The Holding builds shared infrastructure for zero-proof liquid. Each non-alcoholic brand owns positioning, creative, pricing and cultural code — inspired by alcohol categories, never selling alcohol.
Shared NA platform
Ingredient scale for non-alcoholic premium liquid.
Flexible capacity for zero-proof craft.
Luxury codes without reinventing ops.
0.0% ABV labeling, market readiness, claim hygiene.
Faster pilots than bonded alcohol.
Shared reporting and brand P&Ls.
Hospitality, travel, retail playbooks for NA.
Stage-gated capital for new NA codes.
Channel arbitrage
Broader lifestyle, wellness, travel and daypart creative than alcohol platforms allow.
Many markets tax alcohol by proof. Premium NA sits outside or below that friction.
Faster pilots for hotels, e-commerce and travel retail without bonded complexity.
Offices, wellness, airlines, family events, dayparts and grocery premium — open territory.
Platform advantages available because the portfolio is non-alcoholic — not because we sell alcohol cheaper.
Phases
NA flagship pilots. Validate demand, craft and contribution margin.
Shared zero-proof infrastructure, quality systems and incubation rights.
A portfolio of independent NA brands under one holding. Path through ~$2B sales.
$10B base case on non-alcoholic brands. Global RTM and depth. $3B profit ambition.
Holding builds the NA platform. Brands own cultural destiny — alcohol-inspired, alcohol-free.